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Some such costs include brake work, new tires, coolant flushes, engine elements, body work if the car has bad rust issues, and the like. Most firms don't know that Trademark Law can also extend to colors, smells, sounds, the form of a bottle, font styles, and the inside design of a cafe. When most businesses think about Trademarks, they think about words like Microsoft, McDonalds, and Coca-Cola. And that anything can be the pink colour of home insulation, the cool shape of a vodka bottle, or the unique interior look of a taco cafe. For these reasons, an entrepreneur who needs to start branding their products or services should expand their knowledge of Trademark law beyond that of just words. By seeing their Business lawyer who may refer a certified Patent and Trademark Attorney, an entrepreneur may be ready to craft a smart branding campaign. A smart branding campaign should likely commence with a word mark and be followed with the following : font styles, colours of the letters, emblems, catchphrases, a consistent use of 1-2 colours thru their stores, products or invoices, and perhaps smells, sounds, or trade dress where reasonable and acceptable. For instance, you cant return the automobile with a cracked window, though a little chip in the glass would probably be sufficient.